Résumé

Lead Product Designer specializing in user-centred design, design systems, and organizational design.

Boston, MA
craig@16thirty.com
+1 (617) 283-4909

Roles

Sep 2023 — Present

Product Design Lead & Manager

  • Lead and mentor a multidisciplinary team of product designers and researchers across iOS, Android, and web.
  • Own end-to-end product design across acquisition, onboarding, subscriptions, pet health, account management, and the member experience.
  • Shape product strategy and drive conversion optimization through user research, product analytics, experimentation, and cross-functional collaboration.
Dec 2020 — Sep 2023

Product Design Lead

  • Served as the sole product designer across iOS, Android, web, and internal and enterprise platforms.
  • Led the end-to-end redesign of Libro.fm’s mobile apps and customer-facing web experience.
  • Partnered with product, engineering, and business stakeholders to define strategy and deliver cohesive, scalable experiences.
May 2015 — Dec 2020

Principal Product Designer

  • Led UX and UI design at Foodler for two years before its 2017 acquisition by Grubhub, where I advanced to Principal Product Designer.
  • Shaped customer, driver, and restaurant experiences across mobile and web for a leading food-ordering marketplace.
  • Partnered with product and engineering teams to simplify complex workflows and deliver intuitive, high-quality experiences.
  • Contributed design leadership and product strategy across a large-scale, multi-sided consumer platform.
May 2013 — Dec 2015

Senior Product Designer

  • Designed digital experiences for EF Educational Tours, including core discovery and booking funnels and tour-management tools used by group leaders.
  • Partnered with product, engineering, and business teams on customer-facing web and mobile experiences.
  • Joined as a UX Designer and was promoted to Senior Product Designer.
Oct 2011 — Feb 2013

Visual Designer

  • Designed visual and UI solutions for client digital products and campaigns.
  • Supported brands including Dunkin’ Donuts, Staples, Fidelity, and others.

Selected clients

Alongside my full-time roles, I’ve partnered with startups and established global brands through 16thirty on product strategy, UX, UI, and digital experiences.

SimpliSafeASICSCLEARPhilipsVistaprintRapid7

Education

Massachusetts College of Art and Design
BFA Art Education, Class of 2011

Skills